Reviewing quantitative business performance
Business owners, leaders, teams and individuals involved in constructing or implementing sales plans. Individuals drawing up marketing plans in preparation for commissioning production of materials. Anyone proposing to set up their own new business.
Who will benefit from this course
Course business benefits:
- More productive use of time due to
- Identifying extent of business potential
- Awareness of range of business opportunities
- Ability to track business and adjust performance
- Ability to use spreadsheets & charts to both track and communicate performance, and market information.
- Greater focus due
- Greater ability to set relevant future performance objectives
- More frequent sales success due to
- Greater awareness of market trends, resulting opportunities & relevant sales calls
Time:
Presentation only: 1 hour
Interactive: 2 hours/ including Excel exercises 0.5 day
What constitutes relevant market data?
- SMART & fact, not opinion.
- How to use alternative parameters in absence of precisely data.
- Primary and secondary market research
- Obtaining competitor data
- Using timeframes relevant to products
- Deciding geography
- Identifying significant upward and downward trends
- Total market potentials, current market demands.
- Gathering information for future
- Use of simple Excel spreadsheets and charts (optional)
Module or course code:BA01
Course Syllabus
To contact Business Hat:
Phone: 01460 248450
Fax: 01460 242886
E-mail: info@businesshat.co.uk